SEO Haters Gonna Hate (And Why Theyre Wrong)

Surprisingly, there are still many people that avoid using SEO tactics for their business, despite the evidence of its marketing power. There are so many studies supporting the impact of SEO, it’s difficult to see why anyone would ignore it. According to a Marketing Sherpa study in 2012, more than 50 percent of consumers use search engines to look for products online, and 70 percent of these shoppers use organic search, compared to those that use Adwords ads. Furthermore, a recent Google study showed that almost 20 percent of local smartphone searches lead to a purchase within a day, demonstrating the power of local SEO. So why are some companies still ignoring SEO? SEO Still Works It continues to change, but the fundamental SEO techniques still work. Google algorithm updates may be annoying, but they mainly affect sites that use dubious SEO tactics. Using white hat SEO strategies, such as publishing unique articles and optimizing meta data still works. When you get it right, you can increase brand awareness, drive more web traffic, and therefore boost sales. Get Better Conversions When you use the right SEO strategies, you can put your products and services in front of the right people at the right time. Basically, by optimizing your website content for specific search terms, you will attract more qualified prospects. Compared to PPC or social media ads, SEO campaigns have a much stronger return on investment. People Trust Organic Search Results As already mentioned, people are more likely to click on organic search results than paid ads. A report from GroupM UK and Nielson, published by eConsultancy showed that 94 percent of searchers click on organic results in Google and Bing, whereas six percent click on paid ads. Without SEO, You’ll Lose Out to the Competition Whether you like SEO or not, most businesses with an online presence use SEO strategies in some way to improve their online presence. Why give your competitors the advantage? Put simply, if you’re not investing in SEO, you’re losing some of your customers to the competition. SEO Has Never Been Predictable It’s true that SEO has never been an exact science, but that doesn’t mean you should avoid it. It may be unpredictable, especially with regular algorithm updates, but the basic SEO techniques have always been reliable. Yes, you can no longer purchase higher search engine rankings, but if you apply the latest SEO best practices, you can ensure your SEO results stay on a predictable path. SEO is an Ongoing Process Some businesses think it takes too much time to see results from SEO, but if you continue to publish relevant website content, including unique articles and visuals, after a relatively short time you will start to see results. It may seem difficult, but simply completing one SEO task at a time can accumulate to bring measurable positive results. SEO is Not as Technical as Some People Think Even for startups with little experience, SEO is simpler than many people realize. Writing unique articles and providing useful website content is one of the leading ways to boost your SEO efforts. Even if you have to buy content for your website, the SEO benefits can be still be significant. SEO Success Can Be Measured It’s not as mysterious as many people believe. Yes, Google has stopped giving companies valuable keyword data, but this was only really useful to identify keyword trends. Website traffic from search engines can be directly tracked with Google Analytics and linked to online sales or any other key performance indicator. The Bottom Line As an increasing number of businesses are using SEO to get found by potential customers, it’s a mistake to think you can survive in today’s digital marketplace without using at least some SEO techniques. It may take time, but it’s still one of the most cost-effective marketing tools for any business. If you keep up with the latest SEO trends and tactics, the benefits are undeniable.

Brahms essays

Brahms essays Johannes Brahms was born in Hamburg on May 7, 1833. He was one of the major composers of the 19th century, whose works combined the best of the classical and romantic schools. He first studied violin and cello with his father, a double bass player for the Hamburg opera. Brahms became a talented pianist: he gave his first public recital at the age of fourteen and made his living by playing in dance halls and taverns. In 1853, Brahms went on tour with Eduard Remenyl, a Hungarian violinist. During this tour, Johannes met Franz Liszt. Brahms, however, never became personally friendly with Liszt. On the same tour, Brahms met Joseph Joachim, who in turn introduced him to Robert Schumann. Schumann had a huge impact on Brahms musical career. Schumann called Brahms the coming genius of German music. He was so impressed by Brahms unfinished compositions that he wrote a raving magazine article about them. Schumann then arranged for the publication of Brahms first songs and piano sonatas. When Schumann suffered a nervous collapse and tried to commit suicide, Brahms rushed to Dusseldorf to be by Claras side (Shumanns wife). His motives were those of a loyal friend, by he soon fell in love with her. She greatly valued Brahms support, but kept him at a proper distance. In 1856, Schumann died. Brahms remained a good friend with his wife Clara until she died in 1896. Brahms never married. After being rejected for a post as conductor in Hamburg, Brahms visited Vienna and made a home for himself there in 1868. Although he earned a good income from publishers and from playing and conducting his works, Brahms always lived frugally. He lived simply in modest lodgings; enjoyed his food but was not extravagant; his clothes were out of fashion and often untidy, yet always clean. His choral work in Vienna prepared him for a famous piece called the German Requiem, which was based on biblical texts rather than the Rom...

100 Amazing Topics for Your Strong Persuasive Essay

100 Amazing Topics for Your Strong Persuasive Essay 100 Great Topics for Your Persuasive Essay Often students are given the topic before starting their assignment. If you ask average scholars what they think about choosing a topic on their own, they would probably say that it’s associated with additional problems. In fact, choosing a topic on your own can be a great advantage if you have a correct understanding of how to do it right. If your teacher gives you a chance to decide on a topic independently, you can pick up the theme that is interesting and familiar to you. Moreover, you can check if there are enough free and available information sources for writing an essay before making your final choice. If you are given a task to write a persuasive essay and to choose its topic on your own, use this opportunity. It’s only enough to spend around 10-20 minutes to learn how to choose the topic correctly and our article is aimed at helping you with this. Why Students Write Argumentative Essays Instead of Persuasive Essays Before giving you a list of topics, we want to speak about the difference between argumentative and persuasive essays. The problem is that many students can’t tell these two types of essays apart and make a huge mistake writing an argumentative essay instead of the assigned persuasive paper. Both types have quite similar aims and it’s not easy to understand how they differ. We’ve found a definition that will make you see the features of the different types easier: Argumentative essay shows your point of view on a problem or a subject. Explaining something, you tell the reader that there are also other possible ideas about the topic, however, you choose the one you speak about due to some reasons. You explain your idea but you allow your reader to think differently and to decide whether to support your point of view or not. Persuasive essay also speaks about your point of view on a certain topic. However, this time you use the facts and statements to prove that your point of view is the correct one, the most practical or ethical one. Step by step, you have to show that different points of view are less logical. Your final aim is to make a reader support your idea. Understanding the difference between the two types, you can also see a clearer and more correct way of picking up a topic for your persuasive essay. 100 Topics for Your Excellent Persuasive Essay Working with the list of topics, you can choose a ready topic and start to work on it or to take it as an inspiring sample and to create a similar theme for your future essay. Topics for Elementary Scholars Is it allowed to have a wild-born animal as a pet? Is it better to be the only child or to grow up in a big family? If you found a home of a rare animal on your yard, would you give it to the laboratory or to the local zoo? Is having a superpower making you a better person? The best holiday of the year is Birthday/Christmas/New Year’s Eve. If the invisible potion is discovered, shall it be given to people unrestrictedly? A shop assistant/waiter/bus driver is the worst job in the world. Shall parents encourage their children to choose school/friends/bedroom decor independently? Shall we stay friendly with everyone? Shall having an expensive gadget influence the way others see us? Topics for High School Scholars Will the return of the death penalty scare criminals from committing a crime? Is it safe to allow people to change their names any time they want? Shall we pay attention at moral and personal qualities of a president? Is younger generation better adapted for positive changes in the world? Can fashion be harmful to society? Shall reach people pay extra taxes to help those who are poor? Is lowering the voting age is a good idea? How to reduce the level of crimes among high schools students? Shall privacy be violated for national security? Topics Connected to Education Existing disciplinary means are outdated to control modern teens. The modern way of holding exams and academic tests may be harmful to the development of creativity and critical thinking? Shall IT students be encouraged to create their own entertaining applications and video games? How to provide an equally high level of education for children in big cities and rural areas? Shall children with different types of disabilities study in separate classes? What is the most effective way to stop bullying among kids? Is it necessary to have a special uniform for teachers? Shall physical training lessons be held by professional sportsmen? Which measures can be taken to motivate students with lower marks? Can video games encourage students to use guns at school? Topics Connected to Technology and Scientific Progress How environmental protection can be improved on a local level? Can robots with artificial intellect replace humans completely? Shall fuel be replaced with alternative sources of energy? Is global warming a natural process that doesn’t depend on the activity of humans? What is the alternative for genetically modified food? Is terrorism the most common reason for the modern plane crash? The role of the human in the extinction of rare animals and plants. Is it ethical to restrict a number of children in a family in order to control the growth of the population? How soft drugs can be used in medicine? The ethical side of cloning animals. Topics Connected to Nature Are zoos helpful for protection of rare species of animals? Can hunting be ethical? London Zoo is one of the largest and the best zoos on a planet: do animals feel good there? Is there’s any reason to keep exotic animals as domestic pets? What is the best and most effective way to train domestic animals? Is it ok to breed different animals in order to create new species? Vegetarianism can’t be helpful for the animal world and nature. Is it immoral to wear natural leather? Is there a point of trying to return extinct animals like a mammoth? Why governmental method of nature protection can’t stop poaching? Topics Connected to Music and Arts How pirating music influences the economy of a country. Can fame of a music band or a singer bring more opportunities for development of the country they originate from? Some music types have almost no differences: why shall they be separated into different types? Can music be used in the process of rehabilitation of criminals and prisoners? Will decreasing the price of music apps and albums lead to decreasing pirating? Will ancient Chinese music be indicated as a different type of art? Will the kind of music for rehabilitation be chosen individually? How historical songs help us to understand certain moments of history? Can technologies replace artists and musicians? Music as a part of therapy for curing mental disorders. Topics Connected to Sports Shall the animal sport be banned? Is it ethical to advertise junk food, alcohol or cigarettes during sports events? Shall popular sportsmen control their behavior being a role model for teenagers? Is the popularity of extreme sports can be a dangerous trend? Shall the bullfighting be banned, even being a part of Spanish culture and an old tradition? Are genetics and an inborn talent more important than the hard work in reaching great results in sport? Is there point of creating sports teams that may include both male and female players? Shall different types of sports be separated into female and male sports? Shall sportsmen work not only with a coach but also with a psychologist to avoid serious depression and to achieve better results? Is it necessary to make anti-doping control more severe? Complicated Topics for Persuasive Essays Are those features of people that are called ‘negative’ natural and coincide with the inborn instincts? What shall be the main aim of sexual education at school? Which measures can be taken to make oil producers be more attentive to oil spills? Shall other countries answer the new US policy that may violate the rights of national minorities? Is the legislation that controls selling of guns effective? Is free internet real harm to the moral norms of society? Which changes are necessary to make the copyright laws more effective? Shall teenagers be given more legal rights like voting, buying alcohol, dealing with banks and businesses? How would the opening of borders influence the world’s economy? How the world would be different now in the case if the German army could win the Second World War? Topics Connected to Ethics and Morality How to make animal testing less unethical in a case it can’t be banned? Shall people be given a legal right to die or to suicide? How kids’ beauty contest can influence the development of psychological disorders among young children? Which conditions are necessary to make euthanasia not illegal? How can governments of developed countries stop using child labor in other countries? Is atheism dangerous for moral norms? How to reduce the number of unnecessary plastic operations that may harm one’s health? Shall college students be allowed to buy alcohol drinks? Shall college students be involved in voluntary work that is connected to their future profession? What can be an alternative way of controlling the number of illegal immigrants? Do cameras in public places help to reduce the number of crimes? Universal Topics for Persuasive Essay What is the most tolerant way to control the relationship between atheists and believers? Is it necessary to participate in war conflicts in Middle Eastern countries? The influence of ‘Sexual Revolution’ on modern art, music and idols. Why the tension between vegetarians and meat eaters is growing and how to control it? Which types of crimes shall lead to a death sentence? Shall students keep a special diet that helps their brain to work better? Would the portrait of Mona Lisa be the same popular if it’s painted by an unknown artist? Shall people change their attitude towards cheating and call it sexual freedom? Is the art for masses less important than the recognized elite masterpieces? Modern fashion trends make women feel worse and look less natural comparing to women of the past. Choosing an interesting topic is not as easy as it may look. You shall prefer those topics that may have several possible explanations and points of view. It’s always good to choose some controversial topics, however, in that case, you shall also have a clear and grounded position about it. It’s not always necessary to create the topic on your own. It’s ok to choose one of the topics that is presented in a list. Even if you choose a topic that has been discussed before, you can express different ideas about it and make your paper sound unique.

Current prison population Coursework Example | Topics and Well Written Essays - 250 words

Current prison population - Coursework Example Such issue has been the primary consideration of some international and local authorities in formulating ways to enhance their correction system and the enforcement of their own laws. Some writers were puzzled of the primary cause of this consistent rise in prison rate despite the allocation of huge amounts for the corrections all over the country. An author cited that this phenomenon is due to the sentence length of crimes even for non-violent ones such as simple theft and drug possession (Pelaez). However, it could also be concurred that the lack of focus for rehabilitation is the major reason. It is said that restorative justice is better than just focusing on the effects of imprisonment as the primary form of punishment in a society. Rehabilitation of offenders by gaining back the society’s confidence towards them is seen as an effective approach to crime prevention. Despite these criticisms, it can be observed that police officers in such state are active enough in loc ating offenders during a crime and hence, very dependable. The rise in the prison rate can be seen as a sign of good criminal enforcement system in the United States. However, their punishment system should be revised to consider the importance of rehabilitation than just mere imprisonment. Pelaez, Vicky. â€Å"The Prison Industry in the United States: Big Business or a New Form of Slavery.† GlobalResearch.ca. GlobalResearch.ca, 10 March 2008. Web. 27 Jan. 2010. U.S. Department of Justice. â€Å"Total Correctional Population.† Bureau of Justice Statistics. Bureau of Justice Statistics, 26 Jan. 2010. Web. 27 Jan. 2010.

Finance Essay Example | Topics and Well Written Essays - 1250 words - 1

Finance - Essay Example Although, it is practically not possible to control some forces that operate outside a business, such as availability of the capital and the world economic conditions, management need to inspire and guide internal operations in helping ensure a secure competitive position within the marketplace. Moreover, both innovation and adaptability are essential in helping gain market share, and stay profitable in the event of fluctuating economic climates (Hill & Westbrook, 1997). Research show that for a business to remain being competitive in the market, it has to always impress innovative services and products, a market plan and a fair pricing (Hill & Westbrook, 1997). In meeting the high standards, there is need for an operation efficient to be implemented as it helps in keeping the price competitive. For a well-run business, a shared goal is often incorporated with a view to inspire a spirit of co-operation among its departments (Humphrey, 2005). In challenging times, dynamic leadership i s crucial for maintaining a profitable business. Excellent performance is credited to increased productivity to the main company. Increased or impressive productivity is the central core of many companies (Menon, et al. 1999). Therefore, the increase in the profitability capacities of a company is placed amongst the central targets of any company (Menon, et al. 1999). In the case of Berksire Threaded Fasteners Company, its profitability is challenged by several factors, amongst them internal policies and external market factors, amongst others. In this paper, an analysis of the impact that can be aroused upon deployment of various actions will be investigated. Body For a situation where the company could have dropped the 300 series as of January 1, 2000, there is an effect that action would have on the profit for the first six months of 2000. In this case, it is noted that consumers often expect value (Armstrong. 1996). These consumers demand an effective customer service given that they are accessible to data alongside product information. Given the internet services, it is possible to make comparison of features and prices. This helps consumer forces companies to change into transparent market machines. The profitability potential accorded to 300 series surpasses the potential exhibited by the other three products. This reflects on the aspects such as the cost of production, as well as the after production expense. Focusing on the initial, 300 series is the most economical in production. This reflects on both the input and the labor cost. The comparison from this dimension indicates that 300 series is the least expensive of the three. While evaluating on a summative angle, the cost of production associated to the three products amounts to $ 3433. A further analysis of this figure indicates that 300 series only accounts for approximately 26 percent, while the other two presumes the rest. 100 series has the highest share with about 40 percent. The only differe nce in terms of production of the products is the rent cost for 300 series. Over this regard, several aspects of the production line can be isolated. Amongst them is the productivity of the line, as well as the possible future dynamics. This is based on a possibility of equity in the production numbers (Armstrong,

George Orwell Essay Example for Free

George Orwell Essay A comparison between Dickens hard times Orwells 1984 I am writing about two novels that seem to come across as very different. Orwells novel portraying a nightmarish image of his opinionated future of Britain. Where as Dickens novel creates a vision to represent Victorian education over 150 years ago. Both of these storylines dehumanise and dictate a society, both of very different kinds. Charles Dickens and George Orwells novels differ in the recreation of the society and in the plot of the actual storyline. The innocence of the children and the bleak severity of the head teacher is what dickens focuses on to display his thoughts of Victorian schools. In which Orwell depicts a society where everything is bleak and distraught and dictated by a soulless party, BIG BROTHER. Further more both novels were written at totally different generations, Dickens being the Victorian times and Orwells being the mid nineteen hundreds. Despite all these issues that divide the novels apart they seem to come across as very similar. Within closer inspection of the novels they seem to both control and authorise their societies. Orwell has used an empowering character as his leader; he has created a party lead by BIG BROTHER. Where as in Dickens approach to create a leader he has used a less excessive and extreme character called Mr Gradgrind, the head teacher who only implicates facts. Although he may not be as demanding as Orwells approach, he uses satire to dissolve the pupils mentality. Both of these characters apply a very dominating attitude towards there audience and offer them no thought and identity. Girl number 20 6079 Smith Both authors have produced an atmosphere where people who are commanded by them, are clarified as mindless objects; rather than individuals with an imagination. This strips them down to nothing but factorised minds in one case, and an imagination that hardly existed in Orwells novel. In an extract from Hard times, the author disembowels the imagination of the students and use the idea of Morgiana the 40 thieves. Not unlike Morgiana looking into all the vessels ranged before him This gives an idea of Mr Gradgrind pouring the facts from his factorised mind, into the students damaged imagination. This compares with Orwells approach, where BIG BROTHER brutally demolishes the entire imagination and thought, as they suffer in a decayed dystopia. An additional contrast linking the novels together is, the stern and domineering party in both societies. The BIG BROTHER party emphasises the issue of them surveying the society of the party members and this is persistently repeated in the novel. In which Mr Gradgrind constantly stresses the importance of facts and crushes the childrens minds, until they grasp the significance of facts. In this life, we want nothing but facts, sir; nothing but facts BIG BROTHER IS WATCHING YOU These two quotations illustrate the emphasis and constant repetition of the parties. The author uses these effects to not only get the picture imprinted in the mind of the characters, but also into the readers. Furthermore, the BIG BROTHER party in Orwells novel, links very well with Dickens criticizing character, Mr Gradgrind. These two characters both contrast and appear as very similar in personality and in appearance. They both are displayed with a face that jolts the reader, and creates in their imagination; a daunting and depressing figure. The black-moustachioed face gazed down while the dark eyes looked into Winstons own While his eyes found commodious cellarage in two dark caves, over shadowed by the wall The first quotation is Orwell showing his opinion of BIG BROTHER gazing with fear, and this compares extremely well with dickens attempt to create the same sort of atmosphere. Dickens expresses more scarce by using a metaphor to show his view of a leader, he also goes into more detail about the bold figure of Mr Gradgrind. Not only do they link well in appearance, but also in attitude towards their society. Both seem to dictate, and show immense power on the regulations of their own society. In conclusion, I feel that both authors have created a society and atmosphere; that both link together and show many similarities. Although they may well both show differences, they dont even compare with the shear amount of evidence that link the novels together. Each author has created authority, control and power to create an atmosphere that can dictate a whole society. In this case the societies are very alike and the tone of speech used by each author is much the same. In my opinion, these two novels equally portray a society that can create a vision for the reader to see a glimpse of the past or what may be a glimpse of the future.

Understanding Kissinger’s Actions Toward Chile Essay -- Foreign Policy

Understanding Kissinger’s Actions Toward Chile Can an individual influence foreign policy? Based upon the eight years that Henry Kissinger was the Secretary of State it is clear that an individual can (Starr 466). It has become apparent through recently released classified documents that Kissinger played a large role in allowing the brutal Pinochet dictatorship over Chile to take place and allowed massive human rights violations to continually occur during the Pinochet regime. What is continually being attempted to understand is why Kissinger acted as he did towards Chile. The goal of stopping the spread of communism to Latin America is obvious in Kissinger’s actions, but why allow Pinochet to continue to receive United States support while he breaks International Human Rights Laws (Kornbluh 5)? To understand Kissinger’s actions toward Chile it is necessary to analyze his background. Considering that he was born in Germany and fled to the United States to escape the Nazi’s, there most certainly was previous life experiences that contributed to his foreign policy beliefs (Crapol 260). As a politician, Kissinger gained an extraordinarily high level of popularity for a man of his position. Thus, his dealings with Chile may have been more of an effort to uphold his reputation than an eagerness to do what is best for Chile and the United States. Therefore, it can be considered that Kissinger’s strict realist view and constant attempt to create stability and order was derived from his past experiences as a Jewish Refugee and his actions as a Secretary of State may have been skewed by his desire to keep his popular status in the United States media and public (Starr 467 and 477; Crapol 260-265). Kissinger’s past experi... ...ton: Houghton Mifflin, 1957. Kornbluh, Peter. â€Å"Kissinger and Pinochet.† The Nation. 268. 12 (1999) p. 5. 1 March 2005. . Starr, Harvey. â€Å"The Kissinger Years: Studying Individuals and Foreign Policy.† International Studies Quarterly. Vol. 24, No. 4. (Dec., 1980), p. 465-496. 10 April 2005. . Walker, Stephen G. â€Å"The Interface between Beliefs and Behavior: Henry Kissinger's Operational Code and the Vietnam War.† The Journal of Conflict Resolution. Vol. 21, No. 1. (Mar., 1977), p. 129-168. 10 April 2005. .

Your mom

The old view (historians in the 1950's) was that NAZI Germany was a â€Å"totalitarian† state. Hitler was the all-powerful dictator. Orders flowed downwards from Hitler. The system of government was like an efficient, well-oiled machine. Recent research by historians (1970's/80's) now disputes this view. It is now accepted that Nazi Germany was NOT a â€Å"well-oiled machine†. It was more like a medieval court – with a king (Hitler) surrounded by powerful barons (his leading subordinates). The barons constantly battled with each other.The king stayed above this conflict, occasionally backing one side or the other. The best way to get a decision was to get to Hitler personally. His orders, when he bothered to issue them, were all that counted in the last resort. This was a chaotic way to run a modern country. It was certainly NOT â€Å"totalitarian†! Historians are currently disputing these issues: 1) Some historians argue that despite the above â€Å"chao s†, Hitler's will still counted above all else. Hitler was such a CHARISMATIC leader that he did not need to issue clear orders, but everyone knew, or could guess, what he wanted.In practice veryone in government tried to carry this out. This is the â€Å"intentionalist† viewpoint. Things happened inside Nazi Germany because Hitler them to. 2) Other historians say many decisions were taken inside Germany without Hitler's will. People in government had to get on with the Job. Often Hitler Just had to accept what they had decided to do. This is the â€Å"weak dictator† interpretation. It is also sometimes called the argument: that the structures of government, not Hitler's intentions, decided many issues. 3) Other historians argue that Hitler governed Germany in the way he didThey argue it was a good way to â€Å"divide and rule. † While the â€Å"barons† were busy scrapping with each other, Hitler's power would never be challenged by any of them. 4) A different point of view is that Hitler really WAS a â€Å"weak† dictator. He was indecisive so he tried to put off making decisions. The details of government work bored him. He preferred foreign affairs. So he left the boring day-to-day business of governing Germany to others. He only got involved when he had to, for example to settle disputes between his â€Å"barons. â€Å"

Off-the-Job Behavior

Textbook Case Study Off-the-Job Behavior 1. Do you believe Oiler’s employee rights were violated? Explain your position. Peter Oiler’s termination from his job by the Winn-Dixie Corporation was an obvious violation of his employee rights. Though balancing employee rights with proper discipline is a constant challenge for HR professionals. But in this case of Oiler, the work place behavior of the employer had not changed and there is no problem, with the co-employers also. Also in the own time, the company have no rights about the way he dress.Hence there is also no such challenge for the Winn-Dixie that it has to terminate Oiler. Hence I would consider that Winn-Dixie has violated the employee rights of Oiler. Also his social security has been compromised. When we consider the situation here is more normal than a similar case in 2005, which happened in Georgia. According to that, the courts consider this as sexual discrimination under 42 U. S. C. Sec. 1983 and Equal Pro tection Clause of the 14th Amendment of the Constitution.And the development of trans-gender transitions has a real concern and the laws accept the claims of discrimination under employer’s categorizing of genders. Thus Oiler’s claim is acceptable and Winn-Dixie has to oblige to the claims of Oiler. Here Oiler’s can be taken as an example of opposition of trans-genders in the general public. Though the laws are guarding them, the manipulation of thought caused by these cases is more than the actual violation. Since the court ruled out as not a violation, it will be a wrong guideline as the decision can be referenced in consecutive references. . What do you see as the consequences of organizations that punish employees for certain off-the-job behaviors? Explain. In the case of punishment of the employees, the people have united against this unrightfully action. Also it had created an uneasy environment among the workers. Most organizations which do the punishment of workers for off-job behaviors as they feel as their right, run the risk of being faced with numerous lawsuits and allegations of partiality and discriminatory practices.Hence these organizations end up with a bad reputation and a question mark for credibility. Which in turn costs, they also face losing customers, business partners and stockholders. There will be a greater number of individuals who do not agree with these abrupt decisions than who support it. Hence they will decide to cut their ties with organizations who favor such practices. It would be safe to assume that many businesses that were previously a part of the Winn-Dixie organizations like financial institutions, suppliers etc. ade the decision to no longer be associated with a company that would practice such unethical and immoral standards of business. This will in turn destroy the past achievement and the support it had earned and also future trades with other organization is also threatened. Hence it completely obliterates the potential success of any business or organization. Any business organization must have rules and regulations which must be followed to and by all employees. Additionally, businesses must have particular methods in place to discipline individuals who do not follow the rules. 3.Would you consider Winn-Dixie an organization that exhibits characteristics of progressive discipline or the hot stove approach? Defend your position. According to me, Winn-Dixie is an organization which exhibits hot stove characteristics. This can be made on seeing the action taken by Winn-Dixie. Oiler has a clean organizational behavior and has a perfect work record. His career track record is also proper and he is considered as an asset by all the workers. When we consider about the harshness of the Disciplinary action, terminating the employee is considered as a most severe disciplinary action.And the Winn-Dixie had done this, hence it is a Hot stove characteristic. The hot-stove approach p unishes all unacceptable behaviors with identical disciplinary actions whereas the progressive approach, warns individuals depending on the harshness and/or the reoccurrence of actions and behaviors which they have previously been warned against. The severe disciplinary action can be taken for an offense is so serious that immediate dismissal is appropriate such as theft, sexual harassment, violence, plagiarism etc.And since the person involved has not done anything, hence he should not be taken severe discipline. Also before taking a decision of terminating the employee, the company neither talked to Oiler for an explanation nor it has given Oiler a verbal warning so that he can be more careful in future. Thus it had taken the action immediately and without giving time to Oiler for confirming his position or giving any explanation. Hence Winn-Dixie is following hot stove procedure in disciplinary actions.

Marketing Essays

Marketing Essays Marketing Essay Marketing Essay EXPLORATORY RESEARCH Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation, but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually, exploratory research is conducted with the expectation that subsequent research will be required to provide conclusive evidence, It is a serious mistake to rush into detailed surveys before less expensive and more readily available sources of information have been exhausted. In an organisation considering a program to help employees with childcare needs, for example, exploratory research with a small number of employees who have children might determine that many of them have spouses who also work and that these employees have positive reactions to the possibility of an on-site child-care program. In such a case exploratory research helps to crystallize a problem and identify information needs for future research. EXPLORATORY RESEARCH METHODS The quickest and the cheapest way to formulate a hypothesis in exploratory research is by using any of the four methods: Literature search Experience survey Focus group Analysis of selected cases Literature Search This refers to referring to a literature to develop a new hypothesis. The literature referred are trade journals, professional journals, market research finding publications, statistical publications etc Example: Suppose a problem is Why are sales down? This can quickly be analyzed with the help of published data which should indicate whether the problem is an industry problem or a firm problem. Three possibilities exist to formulate the hypothesis. 1. The companys market share has declined but industrys figures are normal. 2. The industry is declining and hence the companys market share is also declining. 3. The industrys share is going up but the companys share is declining. If we accept the situation that our companys sales are down despite the market showing an upward trend, then we need to analyse the marketing mix variables. Example 1: A TV manufacturing company feels that its market share is declining whereas the overall television industry is doing very well. Example 2: Due to a trade embargo imposed by a country, textiles exports are down and hence sales of a company making garment for exports is on the decline. The above information may be used to pinpoint the reason for declining sales. Experience Survey In experience surveys, it is desirable to talk to persons who are well informed in the area being investigated. These people may be company executives or persons outside the organisation. Here, no questionnaire is required. The approach adopted in an experience survey should be highly unstructured, so that the respondent can give divergent views. Since the idea of using experience survey is to undertake problem formulation, and not conclusion, probability sample need not be used. Those who cannot speak freely should be excluded from the sample. Example 1: 1) A group of housewives may be approached for their choice for a ready to cook product. .2) A publisher might want to find out the reason for poor circulation of newspaper introduced recently. He might meet (a) Newspaper sellers (b) Public reading room (c) General public (d) Business community; etc. These are experienced persons whose knowledge researcher can use. Focus Group Another widely used technique in exploratory research is the focus group. In a focus group, a small number of individuals are brought together to study and talk about some topic of interest. The discussion is co-ordinated by a moderator. The group usually is of 8-12 persons. While selecting these persons, care has to be taken to see that they should have a common background and have similar experiences in buying. This is required because here should not be a conflict among the group members on the common issues that are being discussed. During the discussion, future buying attitudes, present buying opinion etc. , are gathered. Most of the companies conducting the focus groups, first screen the candidates to determine who will compose the particular group. Firms also take care to avoid groups, in which some of the participants have their friends and relatives, because this leads to a biased discussion. Normally, a number of such groups are constituted and the final conclusion of various groups are taken for formulating the hypothesis. Therefore, a key factor in focus group is to have similar groups. Normally there are 4-5 groups. Some of them may even have 6-8 groups. The guiding criteria is to see whether the latter groups are generating additional ideas or repeating the same with respect to the subject under study. When this shows a diminishing return from the group, the discussions stopped. The typical focus group lasts for 1-30 hours to 2 hours. The moderator under the focus group has a key role. His job is to guide the group to proceed in the right direction. Analysis of selected cases Analysing a selected case sometimes gives an insight into the problem which is being researched. Case histories of companies which have undergone a similar situation may be available. These case studies are well suited to carry out exploratory research. However, the result of investigation of case histories arc always considered suggestive, rather than conclusive. In case of preference to ready to eat food, many case histories may be available in the form of previous studies made by competitors. We must carefully examine the already published case studies with regard to other variables such as price, advertisement, changes in the taste, etc. DESCRIPTIVE RESEARCH Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Descriptive Research Methods Case Studies Detailed analysis of a single (or limited number) of people or events. Case studies are usually interesting because of the unusualness of the case . The major problem with case studies is the problem of objectivity. The person who is presenting the case usually has some theoretical orientation. It is acceptable for a theoretical orientation to affect one’s interpretation of events. In a case study the theoretical orientation can also lead to the selection of the facts to include in the case. It is not surprising that case studies often seem to provide very compelling evidence for a theory. Case studies can therefore assist psychology by illustrating how a theory could be applied to a person or events and by assisting with the development of hypotheses for more systematic testing. Observational Research Accounts of the natural behavior of individuals or groups in some setting. Unless the observation is unobtrusive, there may be some subject reactivity to being observed. This often decreases with time, a process called habituation. Observers cannot usually observe all behaviors all of the time. They may use a behavioral checklist and may also use time sampling or event sampling procedures. It is important to assess observer bias by the use of interobserver reliability. Observational research may also pose ethical problems. These can arise when the behaviors being observed are not public behaviors and when the observer joins a group in order to observe the members’ behavior – participant observation. Survey Research Structured questions to assess peoples beliefs, attitudes, and self-reports of behavior. If the researcher wishes to generalize the responses to a population, it is important to have a representative sample. Surveys that rely on self-selection (respond if you are interested) produce non-generalizable results. Surveys also provide information for co relational research. One can correlate responses to some questions (often demographic questions) with responses to other questions (often attitudes or reports of behavior). Survey question must be clear and unambiguous. Even if the questions are unambiguous and non-leading, people may display a social desirability bias and give positive or socially acceptable and desirable answers. Survey methods include: (1) the interview or face-to-face method which is generally viewed as the best method for obtaining a high rate of responses but is also very costly; (2) phone surveys, which are less expensive but have a higher non-response rate (which has probably increased with caller ID); and (3) written or mail surveys, which are least expensive but have a very high non-response rate. Follow-up messages can help increase the response rate. Archival Research Analysis of pre-existing data or records. Archival research often involves content analysis, a qualitative analysis of material. For example, one would use content analysis to determine whether there had been an increase in the frequency with which women and minorities were mentioned in US history books between 1920 and 2000. Some archival research is quasi-experimental. EXPERIMENTAL RESEARCH Science revolves around experiments, and learning the best way of conducting an experiment is crucial to obtaining useful and valid results. When scientists speak of experiments, in the strictest sense of the word, they mean a true experiment, where the scientist controls all of the factors and conditions. Real world observations, and case studies, should be referred to as observational research, rather than experiments. For example, observing animals in the wild is not a true experiment, because it does not isolate and manipulate an independent variable. With an experiment, the researcher is trying to learn something new about the world, an explanation of ‘why’ something happens. The experiment must maintain internal and external validity, or the results will be useless. THE BASIS OF CONDUCTING AN EXPERIMENT With an experiment, the researcher is trying to learn something new about the world, an explanation of ‘why’ something happens. The experiment must maintain internal and external validity, or the results will be useless. When designing an experiment, a researcher must follow all of the steps of the scientific method, from making sure that the hypothesis is valid and testable, to using controls and statistical tests. Whilst all scientists use reasoning, operationalization and the steps of the scientific process, it is not always a conscious process. Experience and practice mean that many scientists follow an instinctive process of conducting an experiment, the ‘streamlined’ scientific process. Following the basic steps will usually generate valid results, but where experiments are complex and expensive, it is always advisable to follow the rigorous scientific protocols. [pic]

Top 3 Traits That Will Get You Hired

Top 3 Traits That Will Get You Hired No matter how perfect your resume, there are still several crucial X factors that any HR company will evaluate you for during an interview. Review these dynamic traits and think about how to incorporate them into the image you project on paper and in person! 1. AgilityThis isn’t talking about your ability to physically jump through hoops or walk balance beams; metaphorically, a company wants to see you can adapt your approach when necessary, recognize shifting dynamics, and possess intercultural skills that help you find common ground and collaborate with your colleagues.2. AttitudeVery few job postings outside of a zany start-up will list â€Å"sense of humor† as a qualification, but equally few office environments can do without enthusiastic, entertaining employees. Come to work with a sense of fun, the enjoyment of a new challenge, and the intelligence to know you don’t have all the answers (but you do have a willingness to persist until you find them).3. Awar enessDon’t forget to research the company that you’re applying with- after the interview is not the time to google â€Å"Company Name + New York Times† and expect recent developments to do you any good. Be involved in the industry you’re trying to enter, even if it’s only as an informational resource on Twitter or LinkedIn. Show that you know what conversations are already in progress and how you fit in to them as an employee and an innovator!

Quality Management and SMS Essay Example | Topics and Well Written Essays - 500 words

Quality Management and SMS - Essay Example development of technologies capable of identifying microbial organisms, modernization in packaging of foods and increased awareness on microbiology education to the general public. In conjunction with principles of quality control, these issues should be addressed (Besterfield, 2004). Food poisoning is a result of poor handling of food stuffs by either the customers or employees in an organization. With the rise in food poisoning in the world, food processing organizations have stipulated mechanisms to curb this menace and ensure customer safety. Suppliers are graded and assessed to determine the quality of products they deliver to the plant for processing. This is a supplier manufacturer principle, which depicts that suppliers must be trustworthy and able to deliver quality and cost effective products (Hutter, 2011). Principle of customer focus; this relates to the customer needs and wants. A customer will basically want to consume safe and healthy food. As a manager, there should be concentration on ensuring that the customer is always safe from infections. Packaging of the food is very important since it is what depicts and demonstrates how important and secure the customers feel. Consumer protection authorities also play an important role in the company; often times they come at intervals and check on the processing plants this tends to cement on the work of the operation controller (Besterfield, 2004). Process approach; a serine and performing company will opt to efficiency and effectiveness. The wastes in the company should be properly deposited to avoid breeding grounds for micro-organisms which may in turn be harmful and infectious. Take a case of a cake bakery, the bakery has to ensure that it maintains cleanliness by ensuring that any wastes that may be experienced is dumped in the right place (Hutter, 2011). Continual improvement techniques will help see the company operate in an efficient and clean environment. Machines in a food processing plant